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From the birth of the Mustang
as a 1964 1/2 model, to its golden age which ended
with the high performance models in 1973, Mustang
was "The Pony Car". Camaro, Firebird,
Barracuda and AMX were overnight rivals that had
not even been dreamed up when Mustang entered
the market.
To deal with the Arab oil embargo in the Fall
of 1973, Ford panicked and produced the gasoline
thrifty Mustang II and called it the "right
car at the right time". Sales exceeded the
original Mustang as a new type of buyer emerged,
but Mustang enthusiasts were not pleased. Ford
created a new ad campaign, "Mustang II. Boredom
Zero" and exciting styling exercises such
as the Mach I and Cobra II. Real enthusiasts were
not impressed with special paint and trim, but
sales were good.
In 1979 Mustang's "The New Breed" initially
was a compromise of the old and new Mustang, but
it offered a 140 horsepower engine. From that
point to the present, Mustang has evolved into
a better car each year.
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1981 |
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1983 |
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1983 |
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1985 |
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1989 |
1990 |
1991 |
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1992 |
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1994 |
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1996 |
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1996 |
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1998 |
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