Auto shows throughout
the world have but one mission — to put you
behind the steering wheel of a new car. If you
are not buying a car today they want to "psyche"
you up to buy one soon. The concept car you are
looking at today may represent the car you will
drive home tomorrow and each company wants you
to react positively to them so you will know where
to shop.
Every year General Motors, Ford Motor Company
and Chrysler Corporation, along with many other
manufacturers, have been hosting special concept
press conferences at the Detroit Auto Show. Their
press kits are loaded with photographs (glossy
prints, slides, CD-ROMS or photos printed in the
text), along with detailed descriptions on their
future product. In February we will introduce
you to all the concept cars which are at the 2004
Detroit International Auto Show and the press
materials and brochures that accompany them.
CONCEPT
CARS OF THE PAST Click for larger view
The Automotive Chronicles,
January 2004
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